Over 5 months, we followed the entire process from "local research → scenario adaptation → craftsmanship implementation," and incorporated extensive customized designs to address the town’s climate and customer characteristics. Key details are as follows:
Chopard Zone: Focused on the brand’s Happy Diamonds collection and Alpine Eagle sports watches, we created "alpine-textured island showcases." The main body of the showcases uses local spruce solid wood, with natural wood grain preserved and treated for water resistance and durability (to handle snow dust brought in by skiers). The countertop is inlaid with acrylic panels mimicking the texture of melting alpine ice, paired with cool white LED lights—echoing the "mountain peak inspiration" of the Alpine Eagle, while making the floating diamonds of Happy Diamonds sparkle like "glimmers on ice." Skiers can even check details easily while wearing gloves.
Bulgari Zone: For the brand’s Serpenti jewelry (ideal for private evening gatherings in the town), we designed "chalet-warmth" embedded wall showcases. The showcase frames are made of matte brass, emulating the vintage feel of metal fittings in local chalets. The interior is lined with light beige velvet liners (to prevent jewelry from scratching against hard surfaces), paired with warm yellow LED lights. Unlike the cool lighting in big-city stores, the warm glow complements the town’s evening fireplace ambiance, highlighting the soft luster of Serpenti’s gemstones and fitting the relaxed scenario of "trying on jewelry casually after dinner."
IWC Schaffhausen Zone: Centered on the Ingenieur collection (suitable for outdoor ski timing), we developed "cold-resistant and durable" standalone showcases. The showcase exteriors use aerospace-grade stainless steel (withstanding the town’s -15°C low temperatures to prevent metal contraction and deformation), and the door panels feature anti-fog glass (solving the problem of fogging caused by temperature differences between indoor and outdoor). The interior includes a detachable watch try-on tray, allowing customers to try on watches quickly after removing their ski gloves. The tray has hidden magnetic fixtures to prevent watches from slipping, balancing practicality and luxury.
Climate-Adapted Materials: All wood underwent the "low-temperature drying treatment" unique to the Alpine region to prevent cracking due to dry winter air. Metal components received double anti-corrosion plating to resist moisture damage from melting snow. All glass is anti-fog and scratch-resistant, addressing issues like large temperature differences in the ski season and potential scratches from skiers’ equipment.
Local Element Integration: All showcase edges are rounded (preventing injuries when skiers in bulky snow gear bump into them). The floor joints use traditional "mortise-and-tenon joints" from local chalets, with no obtrusive metal connectors—making the showcases feel like "an extension of the chalet" rather than an imported "luxury fixture."
Light Interaction Design: All showcases are equipped with low-sensitivity sensor-activated opening (triggerable even with gloves on), eliminating the awkwardness of "needing staff to unlock" traditional showcases. The Bulgari zone also added small try-on mirrors (height-adjusted for customers sitting on sofas), allowing them to check jewelry fits without standing—aligning with the town’s "relaxed vacation vibe."
Balance Between Local Vibe and Brand Identity: We avoided copying globally uniform showcase templates. Instead, we used local materials like spruce and brass, plus anti-fog glass, to integrate Chopard’s "mountain inspiration," Bulgari’s "social elegance," and IWC’s "outdoor durability" with Kitzbühel’s chalet and snow-capped mountain backdrop—eliminating any sense of incongruity.
Scenario-Driven Experience Design: Rather than "simple display," we created brand-specific scenarios: Chopard’s "post-ski watch appreciation," Bulgari’s "evening social jewelry try-on," and IWC’s "outdoor sports timing"—letting customers experience brand stories while shopping.
Differentiation for Niche Markets: Unlike big-city stores focused on "foot traffic," these showcases prioritize "dwell time." For example, small benches were placed next to Chopard’s island showcases, allowing customers to sit and admire watch details at their leisure—fitting the town’s "slow-paced vacation" consumption habits.
Since the project was delivered in May 2025 (at the end of the ski season), the boutique has seen significant improvements:
Foot traffic increased by 42% year-on-year, with 60% of visits coming from unplanned vacationers (many were drawn to the "showcases that match the snow-capped mountains").
Try-on rates for Chopard’s Alpine Eagle watches rose by 55%—the anti-fog glass and glove-friendly design solved the "wanting to try but fearing hassle" pain point for skiers.
Sales of Bulgari’s Serpenti collection increased by 30%—the warm-lit showcases aligned with the town’s evening private gathering scenarios, boosting "impromptu jewelry purchases." Many customers shared "Bulgari in an alpine chalet" on social media, driving niche word-of-mouth promotion.
Our Strength: We specialize in understanding retail cultures across different global regions. We can accurately capture the local aesthetics of places like Kitzbühel, St. Moritz, or Aspen, while deeply interpreting brand DNA—turning showcases from "display tools" into "emotional connectors" between brands, local regions, and customers.
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