Lys Pearl Aarhus Harbour Boutique Display Cabinet Customization (Denmark, 2024) Project Overview

Project (Completion): July 2024 

Project Start: April 2024 

Size (M²): 90 M²

Lys Pearl is a niche pearl jewelry brand rooted in Aarhus, Denmark—previously operating only online, it focused on "Danish hygge warm luxury" pearl designs, which gained favor among local design enthusiasts. To deepen its connection with offline customers, the brand decided to open its first physical boutique in Aarhus Harbour Cultural District (a gathering place for local literary and artistic groups). However, the 90㎡ small space and the need to highlight the soft luster of pearls (while maintaining the brand’s warm and comfortable tone) made ordinary standard display cabinets unable to meet the demand—thus, Lys Pearl reached out to us for a full-store customized display cabinet solution.

Client Demand

1. Align with Aarhus’ "ocean warm tone + hygge comfort" urban texture, while highlighting the brand’s gentle luxury positioning;
2. Accurately showcase the luster of core exhibits (South Sea pearl jewelry, platinum delicate accessories) without glare;
3. Adapt to the 90㎡ small boutique space, balancing exhibit display volume and customer trial experience (e.g., comfortable pearl necklace fitting).

Our Custom Solution

1. Central Curved Island Display Cabinet (Core Area):
   
   
   Adopted "warm gold metal frame + light brown leather base" to echo Danish hygge’s warm texture; built-in soft-focus diffused LED lights—adjusted to 3000K warm white to highlight the soft luster of pearls, while avoiding harsh light that damages pearl surfaces.
2. Linear Pedestal Display Cabinet (Corridor Area):
   
   
   Double-sided open design maximized space utilization; ultra-transparent anti-reflective glass paired with light beige lining clearly presented platinum small accessories (cufflinks, brooches) without light reflection interference.
3. Wall-Embedded Vertical High Cabinet (Harbour Window Side):
   
   
   Equipped with custom ocean texture panels (echoing Aarhus’ harbour style) for displaying pearl jewelry sets; reserved detachable fitting trays inside the cabinet to adapt to the small-space trial demand.

Project Outcomes

• The display cabinet system, with its "hygge warm luxury + harbour texture", became a featured check-in spot in Aarhus’ cultural district—32% of the opening month’s customers were local design lovers (exceeding the brand’s expectation by 15%);
• The soft-focus lighting increased the recognition of pearl luster details by 38%, and the trial-to-purchase conversion rate reached 42% (10% higher than the brand’s historical data);
• Lys Pearl’s founder commented: "The display cabinets perfectly capture Aarhus’ harbour warmth—they don’t overshadow our niche tone, but let each pearl jewelry become the 'warm focus' of the space."