LuxeShowcase Creates a Light Luxury Display System for Qeelin's Non-Core Market Store

Project (Completion): May 12, 2024
Project Start: February 6, 2024
Size (M²): 95 M²

Solving a "Light Luxury Display Puzzle" in an 8-Meter Deep Historic Shop
In late 2023, Elsa, Qeelin's French expansion lead, faced a unique challenge: how to maintain the brand's signature "crimson elegance" aesthetic inside a 19th-century stone building on Bordeaux's Rue Sainte-Catherine, while also resonating with local clients who prefer "casual sophistication over overt opulence"?

Three previous proposals had missed the mark—bulky all-metal cases overwhelmed the space, and "light luxury" felt more like fast-fashion. Everything changed when she discovered LuxeShowcase's "Compact Space Adaptation" showcase at a Paris jewelry exhibition.

Not a "Miniaturized Flagship," but a "Localized Custom" Logic
After an on-site survey, our project lead Alex proposed a "Lightweight Integrated System":

• Wall-mounted Slim Tall Cabinets (40cm depth)
  Kept the matte crimson interior and warm backlighting, embedded with subtle metal gourd motifs (echoing the brand icon), to highlight core collections like the Gourd necklace series—without compromising aisle space.

• Semi-Circular Island Glass Case
  Replaced full metal with ultra-clear glass and light wood framing, featuring rounded corners to protect the historic stone walls. Designed as an interactive display for rings and earrings.

• Niche Display Unit in the Consultation Area
  Custom-built a compact, magnetic-seal display case fitted into an existing stone wall recess, used for presenting high-end pieces during private consultations.

• Entrance Acrylic Feature Display
  Incorporated transparent gourd-patterned acrylic elements to attract tourist attention while strengthening brand identity.

A "Non-Core Market Model" with Measurable Impact

• Local client visit-to-purchase conversion rate increased by 32%, with high-end piece presentation efficiency up 25% during consultations.

• Social media check-in rate among tourist visitors reached 40%. The design was featured by local fashion media as a "2024 Historic Building Commercial Aesthetics Case Study."

• The space-efficient design allowed an 18% increase in display capacity compared to standard layouts of the same size.

We believe true showcases don't just hold jewelry—they translate brand essence through spatial language.
If you are also planning a distinctive store, adapting a historic space, or designing for a non-standard retail environment, let's talk.