Luxeshowcase × BVLGARI Agent: Custom Jewelry Display Cabinet Project in Ancient Roman Ruins

Project (Completion): March, 2025

Project Start: May , 2025

Size (M²): 110 M²

As a high-end display fixture customizer, Luxeshowcase took on a customization request from an authorized BVLGARI agent in March 2025: to create exclusive display cabinets tailored to both the venue and exhibits for their limited-edition jewelry exhibition, held in an ancient Roman vaulted ruin space (dating back to the 2nd century BCE) in Rome, Italy.

Core Project Requirements

1. Seamlessly integrate with the historical ambiance of the ancient Roman brick ruins and vaulted structures, without disrupting the venue’s vintage texture;
2. Meet BVLGARI’s high-end jewelry display standards: enable 360° clear presentation of exhibits while providing dust-proof, constant temperature and humidity protection;
3. Highlight the luxury of the jewelry through exquisite craftsmanship, enhancing the immersive high-end viewing experience.

Luxeshowcase Custom Solution

• Display Form Adaptation: We used off-white cylindrical bases with delicate textures, echoing the stone texture of the ancient architecture; curved display walls and circular illuminated platforms softened the rigid lines of the ruins, allowing modern display cabinets to blend naturally with the historic space;
• Craftsmanship Upgrade: All cabinets adopted low-reflection glass and uniform gap joining technology—this eliminated glare interference during viewing, while tight corner joints enhanced sealing; paired with built-in constant temperature and humidity modules, the cabinets ensured long-term protection for the jewelry;
• Custom Lighting System: We selected 3000K warm-tone embedded LED lights, which delivered soft, exhibit-focused illumination. This highlighted the luster and craftsmanship of BVLGARI jewelry while avoiding harsh light that would disrupt the ruins’ tranquil atmosphere.

Project Outcomes

1. Perfect Visual Integration: The cabinets seamlessly matched the brick texture and vaulted structure of the ancient Roman ruins, serving as the core carrier of the exhibition’s "history + luxury" tone. Local design media praised it as "the best integration case of modern display fixtures and historic architecture spaces";
2. Win-Win for Exhibit Protection and Presentation: The low-reflection glass and constant temperature/humidity structure not only showcased details of the jewelry (e.g., gem facets, metal textures) clearly but also maintained the optimal preservation state of the exhibits throughout—no exhibit damage occurred during the exhibition;
3. Boosted Commercial Value: The agent reported that foot traffic and inquiries from high-end clientele increased by 32% compared to expectations, while the conversion rate for BVLGARI jewelry sales rose by 25% simultaneously. The project was also nominated for the Annual Rome "High-End Exhibition Display Design Award".