ÉCLAT Jewelry Burford Boutique Luxury Display Cabinet Customization Project

• Location: ÉCLAT Jewelry Burford Boutique 
• Project Kick-off: Officially commissioned on January 15, 2025.
• Completion: Finalized on June 30, 2025.
• Core Demand: Create a custom jewelry display system that integrates "haute couture craftsmanship, artistic storytelling, and small-town warm luxury" — aligning with the brand’s positioning of "reinterpreting vintage elegance through modern design" while fitting Burford’s low-key, gentle cultural ambiance and avoiding overly ostentatious commercial vibes.

Blending Brand Heritage with Local Ambiance

• Form Language: Merges "soft curves + geometric precision" — curves echo the vine motifs of the brand’s vintage jewelry, while geometric shapes (diamonds, shallow arcs) are simplified to avoid clashing with the town’s minimalist tone. Cabinet heights are generally kept between 1.2-1.6m, offering a comfortable viewing angle for daily browsing rather than the "awe-inspiring height" seen in high-end urban 商圈.
• Brand Symbol Integration: The brand’s signature "starburst" motif is only subtly embossed on the inner side of the cabinet’s wooden frame, visible only upon close inspection — retaining brand recognition while embodying the town’s "low-key treasure hiding" character.

 Functionality Centered on Jewelry

• Protective Transparency: We use ultra-clear anti-reflective glass (with UV protection) — it offers 99% light transmittance to perfectly showcase every detail of gemstones and setting craftsmanship, while protecting precious jewelry from the town’s humid air.
• Experience Enhancement: For popular items like engagement rings, we installed embedded display compartments with magnifying glasses, allowing customers to view the pieces by gently pushing open the glass cover. For the haute couture collection, we paired the cabinets with foldable velvet display trays, making it easy for staff to introduce each piece one by one at the window-side wooden table, fitting the relaxed communication atmosphere of the town.

Immersive Spatial Atmosphere

• Material Synergy: The main body of the cabinets uses local walnut wood (matching the store’s original ceiling beams to reduce a sense of incongruity), paired with matte brass trims (avoiding the ostentation of polished metal) and light beige velvet linings — these elements form a warm echo with the stone walls, vintage fireplace, and floral curtains.
• Layered Lighting: We adopted a "3-tier lighting system" — warm LED primary lights highlight the brilliance of the jewelry, secondary lights hidden under the cabinet shelves soften shadows, and base ambient lights complement the store’s kerosene lamp-style chandeliers, creating soft, non-glaring lighting that fits the quiet evening ambiance of the town.

 Value: Beyond "Customization" — Symbiosis of Craftsmanship, Locality, and Brand

• Brand Localization: The custom cabinets seamlessly integrate "high-end jewelry" into the small-town lifestyle. After opening, the local customer repurchase rate reached 40%, and the rate of customers driving specifically from neighboring towns increased by 25%, breaking the perception that "high-end jewelry can only be sold in big cities."
• Durability and Adaptability: The modular design, combined with locally sourced walnut wood and brass materials, not only reduces subsequent maintenance costs but also allows flexible adjustment of cabinet layouts according to seasonal featured collections (such as pendant series for Christmas and bracelet series for spring and summer).
• Local Resonance: The combination of walnut wood textures, matte metal, and stone architecture was praised by local media as a "model of unobtrusive luxury." It not only enhanced the brand’s reputation in the region but also attracted collaboration inquiries from neighboring antique shops and cafes.