To address the client’s needs, Luxeshowcase centered the design around the "viewing-experience-communication" journey logic (tailored to luxury watch store customer habits):
Diversified Layout Forms: We deployed two core display cabinet types:
1. Island-type central display cabinets: Placed at the store’s core, these circular cabinets featured 360° ultra-clear low-reflection glass, allowing customers to view watch details (e.g., enamel dials, intricate movements) without dead angles.
2. Embedded wall display cabinets: Integrated seamlessly with the store’s light wood-paneled walls, these cabinets organized watch collections by series, optimizing wall space while maintaining visual coherence.
VIP Experience Integration: Sufficient negotiation space was reserved adjacent to the island cabinets, paired with custom textured tables and chairs — enabling consultants to engage high-end clients in relaxed, in-depth discussions post-viewing.
Material & Lighting Details: The cabinets combined light solid wood (for warmth) and brushed gold metal (for luxury), with embedded 2700K warm LED strips that accentuated watch luster without damaging precision components.
Project Timeline
- Feb 2024: Received client request & completed initial on-site consultation
- Mar 2024: Kick-off design phase & finalized 3D prototype (approved by the client)
- May 2024: Completed mass production (with 1:1 sample verification)
- Jun 2024: On-site installation & fine-tuning (aligned with store renovation progress)
- Jun 30, 2024: Project delivery & formal acceptance by the client
Project Outcomes
Since the store’s reopening in July 2024:
1. Customer dwell time in the display area increased by 45% (thanks to the smooth viewing-communication flow)
2. Try-on conversion rate of high-value watches rose by 38% (driven by dedicated VIP negotiation space)
3. The client reported a 28% uplift in repeat visits from high-end customers, as the display cabinets perfectly aligned with the brand’s elegant, premium positioning.(3. 客户反馈高端客群复访率提升28%,展示柜设计与品牌优雅高端的定位实现完美契合。)
The project not only resolved the client’s layout pain points but also turned the display system into a key asset for enhancing brand experience — solidifying Luxeshowcase’s reputation in luxury retail customization.