Custom Luxury Watch Display Cabinets for International Premium Watch Brand’s Orchard Road Flagship Store
2025-12-31
Project (Completion): Jun 30, 2024
Project Start: Feb 2024
Size (M²): 100 M²
The store is located on the ground floor in the luxury goods area of a Texas mall. Luxury brands place great emphasis on the uniqueness and delicacy of custom watch showcase, while also showcasing the brand's history and value. LUXE Showcases adheres to the concept of customized services, tailoring everything from watch showcase dimensions, materials, to lighting choices according to the brand's specific requirements, ensuring the showcases perfectly match customer needs.
To address the client’s needs, Luxeshowcase centered the design around the "viewing-experience-communication" journey logic (tailored to luxury watch store customer habits):
- Diversified Layout Forms: We deployed two core display cabinet types:
- 1. Island-type central display cabinets: Placed at the store’s core, these circular cabinets featured 360° ultra-clear low-reflection glass, allowing customers to view watch details (e.g., enamel dials, intricate movements) without dead angles.
- 2. Embedded wall display cabinets: Integrated seamlessly with the store’s light wood-paneled walls, these cabinets organized watch collections by series, optimizing wall space while maintaining visual coherence.
- VIP Experience Integration: Sufficient negotiation space was reserved adjacent to the island cabinets, paired with custom textured tables and chairs — enabling consultants to engage high-end clients in relaxed, in-depth discussions post-viewing.
- Material & Lighting Details: The cabinets combined light solid wood (for warmth) and brushed gold metal (for luxury), with embedded 2700K warm LED strips that accentuated watch luster without damaging precision components.
Project Timeline
- Feb 2024: Received client request & completed initial on-site consultation
- Mar 2024: Kick-off design phase & finalized 3D prototype (approved by the client)
- May 2024: Completed mass production (with 1:1 sample verification)
- Jun 2024: On-site installation & fine-tuning (aligned with store renovation progress)
- Jun 30, 2024: Project delivery & formal acceptance by the client
Project Outcomes
Since the store’s reopening in July 2024:
- 1. Customer dwell time in the display area increased by 45% (thanks to the smooth viewing-communication flow)
- 2. Try-on conversion rate of high-value watches rose by 38% (driven by dedicated VIP negotiation space)
- 3. The client reported a 28% uplift in repeat visits from high-end customers, as the display cabinets perfectly aligned with the brand’s elegant, premium positioning.（3. 客户反馈高端客群复访率提升28%，展示柜设计与品牌优雅高端的定位实现完美契合。）
The project not only resolved the client’s layout pain points but also turned the display system into a key asset for enhancing brand experience — solidifying Luxeshowcase’s reputation in luxury retail customization.
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Our over 100 professional employees have decades of combined experience in the desiqn and manufacturing of custom showcase display furniture. They have been servicing prestigious international brands for year sike P&G,LOREAL, SK-II, GUCCI,DIOR,OMEGA,MAYBELLINE, OLAY, WRIGLEY, PEPSI, DURACELL.etc.
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Contact person: Ms. Kala
Tel: +86 136 4275 7043
E-mail: sales@luxeshowcases.com
Company：Guangzhou Yuanmufeng Display Co.. Ltd.
Factony Address: No. 8, Xianghe St, Shizhu, Huadu Guangzhou, China Marketing Department Address: No. 21, Lexiang Street, Donghuan Street, Panyu District, Guangzhou, China