High-End Brand Watch Showcases Project in Australia

Project (Completion): August 10, 2024

Project Start: April 30, 2024

Size (M²): 180 M²

A globally renowned jewelry and fashion brand has entered into a deep partnership with LUXE Showcases to create a series of high-end custom watch showcases, aimed at providing consumers worldwide with an unprecedented luxury shopping experience. This collaboration not only highlights LUXE Showcases' ultimate pursuit of quality display for the brand but also marks a new milestone for us.

In this partnership, we assembled an elite team of experienced designers, craftsmanship masters, and project management experts to thoroughly study the brand's history, classic design elements, and spatial requirements for global stores, carefully crafting a series of custom watch showcases. To ensure the cabinets' exceptional quality and durability, LUXE Showcases adheres to extremely stringent material selection standards. The cabinet frames are made from aerospace-grade stainless steel and high-quality brass. The stainless steel undergoes anodized treatment, providing excellent strength, corrosion resistance, and wear resistance, offering solid structural support for the custom watch display case. The brass is finely forged and surface treated to exhibit a noble, elegant golden sheen, perfectly aligning with the luxury brand image. The glass components utilize imported ultra-white crystal glass, which boasts high transparency, low iron content, and outstanding optical performance, ensuring the true colors and brilliance of the jewelry are maximally restored while providing excellent scratch resistance to safeguard the products.

Design Concept

Throughout the design process, the custom watch display case solutions were developed in alignment with the brand image, maintaining close and efficient communication with the brand team. Each design proposal underwent multiple rounds of rigorous review and detailed modifications to ensure complete compliance with the brand's standards and market demands. The brand leveraged its deep industry experience and keen fashion insights to provide valuable feedback on design details. For instance, the lighting design for the watch showcases involved multiple adjustments to the color temperature and brightness to better highlight the color and sheen of the watch dials. In terms of color coordination, the color of the metal frames was repeatedly compared and adjusted against the marble-patterned panels to align with the brand's fashion aesthetics. The design team at the showcase manufacturer responded swiftly and diligently to these feedback points, continuously optimizing the design proposals to achieve perfection in every detail.

The newly designed retail watch display cases seamlessly blend brand characteristics with modern display technology. The watch showcases feature top-grade transparent crystal glass and specially treated golden metal frames. The gold metal framework is crafted from premium brass, with a complex gold plating process and fine brushing treatment, presenting a luxurious yet textured golden shine that complements the opulent nature of the brand's jewelry. During production, the precision of metal frame cutting is controlled within 0.01 mm, and glass installation employs advanced shadow-free adhesive techniques. The interior decorations are completed by experienced craftsmen by hand, and the paint finish undergoes multiple spray processes to ensure exceptional quality and durability of the showcases.

In terms of lighting design, the retail watch display cases utilize hidden high-color-rendering LED spotlights. Through professional optical design, soft and bright light is precisely projected from multiple angles, allowing the watches to shine with stunning brilliance amid the interplay of light and shadow, creating a dazzling effect akin to that of a top-tier jewelry auction.

Store Achievement Feedback

Since the showcases from the collaboration with LUXE Showcases first appeared in select stores worldwide, the results have been remarkable. In terms of consumer experience, feedback from the stores indicates that the average customer dwell time increased by 20 minutes, with a significant rise in consumer attention to product details, allowing them to appreciate the exquisite craftsmanship of high-end products more intuitively, resulting in a deep sense of immersion.

A brand representative stated: “We believe that the new watch showcases will provide consumers with a more immersive shopping experience and further enhance the brand's image.” Our representative also expressed: “It is an honor to collaborate with such a globally renowned brand. We are incredibly proud to see the collaborative showcases achieving outstanding success in stores.”