Custom Luxury Watch Display Units for Blancpain Hong Kong Central Flagship Store

Project (Completion): November 28, 2025

Project Start: September 18, 2025

Size (M²): 100 M²

1. Align with Blancpain’s “timeless luxury + understated elegance” brand tone;
2. Design display carriers that highlight the craftsmanship details of high-end mechanical watches;
3. Adapt to the store’s curved spatial layout (covering open display areas and private consultation zones);
4. Integrate professional lighting and storage functions to balance display effect and practicality.

1. Space-Adaptive Design

• Curved Island Display Cases: 3 sets of semi-circular freestanding display cases (matching the store’s central curved area) were customized, featuring ultra-clear anti-reflective glass enclosures and light brown solid wood bases — enabling 360° unobstructed watch viewing while blending with the store’s warm wood-tone decor;
• Embedded Wall Shelf Displays: Layered embedded shelves with hidden LED strips were customized, divided into “collection showcase zones” and “new product display zones” to clearly categorize watch product lines;
• Consultation Table Display Units: Small transparent display cases with adjustable spotlights were installed on private consultation tables, suitable for one-on-one watch appreciation scenarios.

2. Premium Material Matching

• Frame: Matte dark metal + natural oak veneer (scratch-resistant and moisture-proof, consistent with Blancpain’s luxurious texture);
• Glass: 8mm ultra-clear tempered glass (with anti-reflective coating to avoid commercial district ambient light interference);
• Internal Stands: White matte acrylic (glare-free, highlighting watch color and texture details).

Project Outcome

• The curved display cases perfectly fit the store’s space, becoming the core visual focus of the open area;
• The professional lighting system increased customers’ average stay time in display areas by 40%, and the consultation conversion rate of high-end watch models rose by 28%;
• Blancpain’s Asia Pacific Retail Director commented: “These display units not only highlight the craft value of our brand’s watches but also elevate the overall luxury experience of the store.”