Hangzhou Hubin Perfume Flagship Store – Display Renewal by Cosmetic Cosmetic Display Supplier & Cosmetic Display Factory

Project Address

Hubin Road, Hubin in77 Commercial Area (core section of Hubin Pedestrian Street), Shangcheng District, Hangzhou, Zhejiang Province, China

Area

330 m²

Client Requirements

Spatial Style – Located in Hangzhou’s trendy Hubin district, the store targets young female tourists and local discerning customers. The overall style must be creamy, light‑luxury, and minimalist, eliminating sharp edges. All display cabinets must feature uniform curved contours, with low‑saturation off‑white and light champagne tones, harmonizing with the mall’s soft lighting to create a photogenic fragrance showroom.

Display Functionality – The brand carries dozens of niche perfumes, full‑size fragrances, sample sets, and scented décor items. The space needs multi‑tiered, compartmentalized shelving to clearly separate full‑size products, sample testing areas, and gift set displays. The central island cabinet must be a multi‑tiered circular structure, serving as the visual focal point to attract foot traffic.

Lighting and Safety – Built‑in warm‑white anti‑glare LED strips protect perfume packaging from harsh light damage. Cabinets use explosion‑proof ultra‑clear tempered glass, and the bases are reinforced with moisture‑proof treatment to withstand the humid environment of the Hubin commercial area.

Traffic Flow – The cabinet layout is designed to guide customers through a natural shopping path, dividing the store into a central testing zone, side brand display zones, a front reception area, and a corner lounge/consultation zone, reducing congestion and improving testing‑to‑purchase conversion.

Brand Image – Cabinets incorporate reserved illuminated LOGO positions and floral decoration areas. The overall appearance must be premium and minimalist, befitting a high‑end fragrance brand and distinguishing the store from ordinary budget beauty shops.

Project Process

Site Survey and Design Planning

Our design team conducted an on‑site survey at the Hangzhou Hubin store, taking into account the store’s floor plan, mall ceiling height, fire protection sprinkler positions, natural lighting conditions, and the client’s fragrance product inventory. We produced two sets of 3D renderings for the cabinet layout. The client selected the plan featuring a circular island display plus a full curved back‑wall cabinet. Simultaneously, we issued CAD construction drawings, material color swatches, and detailed lighting layout plans. Through multiple online meetings, we iteratively adjusted the curve radii, shelf heights, and LED color temperatures with the client until the final renderings were approved.

Customized Factory Manufacturing

The cabinets are constructed with E0‑grade eco‑friendly multi‑layer solid wood boards, finished with a matte skin‑feel baked enamel coating. Metal trims use thickened rose gold stainless steel edging. All glass panels are precision‑cut from explosion‑proof ultra‑clear tempered glass, and the built‑in lighting uses low‑voltage anti‑flicker warm‑white LED strips. The circular island, back‑wall combination cabinets, side showcases, and front counter are all produced as separate modules. Before leaving the factory, each cabinet module undergoes lighting calibration, load‑bearing tests, and waterproof/moisture‑proof inspections. Additionally, custom acrylic dividers for perfume bottles and display trays for gift sets are produced to match the cabinets.

Packing and Logistics

All cabinet modules are disassembled and securely packed, with solid wood corner protectors shielding glass edges and metal trims. The entire shipment is delivered by dedicated truck to the Hubin in 77 store in Hangzhou. Throughout transportation, extra precautions are taken to prevent scratches, dents, or glass damage.

On‑site Assembly, Installation, and Commissioning

Our professional installation team arrived at the Hangzhou store and, following the design drawings, first assembled the central circular perfume island, then progressively installed the back‑wall combination display cabinets and side‑wall freestanding showcases. Simultaneously, we connected the cabinet lighting to the mall’s electrical system. After all modules were joined, we leveled the cabinets, aligned all seams, cleaned the glass and painted surfaces, and fine‑tuned the brightness of every light strip. Finally, floral soft furnishings were arranged to complete the overall in‑store ambiance. The finished project was presented to the client for on‑site final acceptance.