Cosmetic Display Manufacturer Upgrades Cosmetic Perfume Display for Italian Milan Flagship Store

Project Address

Luxury shopping district on Via Montenapoleone, Milan, Italy – the core high-end beauty and fragrance hub of Milan

Area

300 m²

Client Requirements

Spatial style requirements

The brand’s identity is soft, premium, creamy, and light luxury, rejecting the traditional ornate retro European style. The design must incorporate Italian Calacatta marble elements, combined with soft curved shapes, rose gold thin metal frames, and warm recessed LED lighting. The overall palette uses low-saturation off-white and blush pink soft furnishings to create a gentle, healing, immersive fragrance-testing space.

Display functional requirements

Separate zoning for full-sized perfumes, mini/travel-size fragrances, scented candles, and body care sets. Curved open display cabinets allow customers to easily test fragrances. Double-layer central island displays serve as hero fragrance zones. Back-wall layered cabinets with even LED lighting highlight the transparency and texture of perfume bottles.

Experience supporting requirements

The store includes a dedicated lounge and consultation area, with custom small side tables and cabinets that integrate visually with the overall space. This area is used for fragrance testing, consultation, and private bespoke perfume services.

Material & craftsmanship requirements

Eco-friendly, odor-free cabinet materials compliant with European indoor environmental standards. Metal frames must be anti-rust and wear-resistant. Marble countertops must resist water and perfume corrosion. Low-voltage LED lighting adapted to European voltage standards.

Logistics & installation requirements

One-stop service covering 3D spatial cabinet renderings, detailed production drawings, and cross-border packing and shipping. Custom solutions must adapt to the store’s ceiling height, electrical and water points for the lighting system in Milan.

Project Process

Preliminary Design & Consultation Phase

The client provided the original floor plan of their Milan store and brand spatial references. Based on the high-end retail design trends of Via Montenapoleone, we adopted an Italian minimalist creamy aesthetic and developed three differentiated display cabinet layout proposals. These included matching designs such as curved arch cabinets, ring-shaped central islands, and layered wavy ceiling-mounted cabinets. After repeated adjustments to arc curvature, light color temperature, and metal frame finishes, the final solution—white marble + rose gold thin frames + warm white LED strips—was confirmed. Complete 3D renderings and construction drawings were delivered.

 Factory Custom Production Phase

Cabinet bodies were manufactured in strict compliance with EU environmental board standards. Metal frames used a brushed rose gold anti-rust finish. Custom curved ultra-clear tempered glass shelves with built-in anti-glare diffuse LED strips were produced. Marble countertops received anti-penetration and anti-corrosion sealing. The cashier counter, central island display, and multiple curved back-wall cabinets were produced as separate modules. Each cabinet underwent full inspection of lighting and opening/closing mechanisms before leaving the factory. Independent LED transformers adapted to European 220V voltage were also manufactured.

.

 Testing & Final Acceptance

Before each batch of perfume cabinets is shipped, we perform full pre-assembly in our factory and conduct continuous testing for 72 hours to ensure that all details and opening/closing functions fully comply with the design standards. Thereafter, we agree on a time with the client and sincerely invite them to visit our factory to complete the final acceptance inspection.