Cosmetic Display Manufacturer | Perfume Display for Taikoo Li Sanlitune
Project (Completion): May 2025
Project Start: February 2025
Size (M²): 200
Project Overview
This project is a fully integrated custom display cabinet construction project for the flagship store of the prestigious British fragrance brand Jo Malone London in Taikoo Li Sanlitun, Beijing. We undertook the complete design, manufacturing, on-site installation, and lighting commissioning of all store cabinets, strictly adhering to Jo Malone London's global unified light-luxury British brand visual identity standards, while matching the luxurious, upscale atmosphere of the Sanlitun high-end commercial district. The overall cabinets feature the brand's signature matte cream-white lacquered finish with delicate black edge detailing, complemented by recessed warm-toned anti-glare display lights and light-luxury metal hardware. The cabinets integrate multiple functional zones including perfume display, fragrance testing, cashier storage, gift box storage, etc., perfectly realizing the brand's premium image. This project is a benchmark custom full-store cabinet case in North China for flagship fragrance stores.
Project Address
First Floor, North Zone, Taikoo Li Sanlitun, Chaoyang District, Beijing
Area: 200 m²
Client Requirements
Brand VI Strict Standards: 1:1 replica of Jo Malone London's global classic black, white, and cream-white British style. Cabinet lines must be simple and clean, with fine black edge trim and an off-white cabinet base. Hardware must be matte gold, with no deviation from the brand's official visual identity.
Display & Layering Functionality: Wall high cabinets shall display the full product range including perfumes, body lotions, and scented candles. Each shelf must have embedded warm-toned LED strips to clearly highlight the texture of perfume bottles. A central circular island shall serve as the core fragrance testing area, with designated slots for test strips and tester bottles.
Enhanced Spatial Experience: Given the high foot traffic at Sanlitun, cabinet circulation must be open and clear, without blocking customer walking paths. Light-luxury soft furnishings shall complement the space. Cabinet edges and corners shall have safe rounded treatments, balancing aesthetics and safety.
High-Standard Durable Materials: With dense foot traffic in the shopping mall, cabinet panels must be scratch-resistant, wear-resistant, moisture-proof, and stain-proof. The paint must be environmentally friendly, odorless, and comply with mall indoor environmental protection standards. The marble flooring shall be paired with black-gold edge trimming at the cabinet base to enhance overall luxury.
Storage & Support Requirements: The cashier counter and side cabinets must include ample drawers and enclosed storage compartments for gift boxes, wrapping paper, tester stock, cashier equipment, cleaning supplies, and other materials.
Preliminary Site Survey & Design
Our design team conducted an on-site measurement of the raw space at the Sanlitun store, coordinated with the brand's regional operations manager, and referred to Jo Malone London's global construction drawing standards along with the store's existing columns, ceilings, and water/electricity points. We produced 3D renderings, cabinet structure exploded views, and lighting wiring diagrams. After three rounds of revisions to confirm dimensions, color matching, and lighting power details, we simultaneously provided documentation for environmentally friendly board certification.
Factory Precision Manufacturing
We selected E0-grade multi-layer solid wood boards as the base material. The process included sanding, multiple coats of matte cream-white lacquer, black edge detailing, and pre-installation of gold hardware. The glass display cases used ultra-clear tempered glass with built-in anti-blue-light warm LED strips. The cashier counter received a thickened black lacquered scratch-resistant top layer. All cabinet components were modularized for production, with pre-assembly and testing of door movements and lighting circuits. Before leaving the factory, a complete trial assembly was conducted to verify dimensional accuracy.
Logistics & On-Site Installation
The custom cabinets were delivered by dedicated trucks in enclosed wooden crates to Taikoo Li Sanlitun. We obtained prior approval for nighttime construction permits (no daytime noise work allowed in the commercial district). The construction team entered the site at night, assembled the modular cabinets, fixed wall high cabinets, connected and tested all cabinet lighting, applied caulking for edge finishing, and simultaneously fine-tuned the levelness of the central island and operation counter. Finally, we cleaned up construction waste.
Final Acceptance & Fine-Tuning
A joint final inspection was conducted with the brand owner and the mall property management. We checked lighting brightness, cabinet flatness, smoothness of hardware opening/closing, and any residual odors. Minor gaps and uneven lighting were quickly adjusted. We delivered a complete cabinet maintenance manual and lighting warranty card.
Customer After-Sales Feedback
The Regional Operations Manager of Jo Malone London North China gave high praise in written feedback:
"The final cabinet installation exceeded expectations far beyond what we imagined, perfectly matching the brand’s global store image. The cream-white cabinets with black edges, combined with crystal chandeliers and velvet sofas, create a sophisticated and unified spatial ambiance. The rate of customers taking photos in-store has significantly increased.
*Our team provided exceptional coordination from design and production to nighttime installation, delivering the project on time. After-sales response is fast — minor issues are addressed on-site within 24 hours. For future store custom cabinets in other North China cities, we will prioritize long-term cooperation with them."
Conclusion
The success of this display cabinet project for the renowned perfume flagship store at Taikoo Li Sanlitun, Beijing, once again demonstrates our leading strength in the field of custom display fixtures for high-end commercial spaces. We are committed to combining exceptional craftsmanship with each client’s unique brand DNA to create display spaces that not only showcase products but also tell brand stories.
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