Project (Completion): November 14, 2024
Project Start: September 6, 2024
Size (M²): 200 M²
The brand was founded in 1978. It has always been committed to breaking through the constraints of trends and adhering to the brand DNA, becoming a globally iconic lifestyle brand. Our store covers an area of 148 square meters and offers a comprehensive range of products, including denim, men's clothing, women's clothing, shoes, handbags, watches, and eyewear series.
Against this backdrop, the brand partnered with LUXE Showcases, an outstanding player in the high-end clothing display cabinet customization field, to embark on a deep collaborative journey. Based on LUXE Showcases’ 21 years of project experience and a wealth of experience serving top international fashion brands, we conducted comprehensive and in-depth research into the brand's culture, historical heritage, product range, and target audience. Our design team not only visited several boutiques of Prada worldwide to experience the brand's retail atmosphere firsthand but also engaged in multiple in-depth discussions with the brand's design team and market experts to accurately capture the design language and display needs of the brand at different times.
In terms of materials, LUXE Showcases rigorously adheres to the brand's high-quality requirements. The wooden materials for the clothing store furniture are sourced from high-quality imported solid wood, finely polished and specially treated for a smooth surface with clear grain; the metal components are made from high-quality stainless steel, electroplated and polished to achieve an exquisite metallic sheen; the glass display cases utilize ultra-white low-iron glass, offering high transparency and safety. Additionally, to enhance the customer shopping experience, the store's sofas, chairs, and other soft furnishings are upholstered in high-end leather and fabrics, providing a comfortable feel that complements the overall space style.
In terms of craftsmanship, LUXE Showcases demonstrates an exceptionally high standard. Each wooden component in the clothing display is precisely cut and joined to ensure structural stability and visual perfection; metal welds are executed using seamless welding technology, followed by fine polishing to create a mirror-smooth surface; glass installation employs advanced sealing techniques, ensuring display effectiveness while effectively preventing dust and moisture intrusion. Attention to detail is reflected in the rounded edges of the clothing display, avoiding potential injury to customers and showcasing a commitment to customer care.
Design Concept
The clothing racks are designed to deepen the brand image. From an overall spatial planning perspective, the boutique adopts a signature light green as its main color, a fresh and unique hue that not only enhances brand recognition but also creates a comfortable and fashionable shopping environment for customers. The clothing display area combines wooden grid display racks with clean metal hanging rods. The wooden grid display racks, with their warm texture and natural grain, add an elegant and premium feel to the clothing while skillfully delineating spatial areas; the metal hanging rods have smooth lines, easily accommodating various clothing types for convenient browsing and selection.
Additionally, transparent glass display cases are set up to comprehensively showcase the exterior details of bags, complemented by soft internal lighting that highlights the exquisite craftsmanship of the products. For jewelry display, small custom display stands and transparent acrylic holders are used to orderly present necklaces, bracelets, and earrings, serving as delicate embellishments within the store.
Store Achievement Feedback
The high-quality production of the clothing racks not only aligns perfectly with the brand image but also significantly enhances the display effect of the products and the customer shopping experience. Customers can browse and select products more conveniently within the store while immersing themselves in the fashionable atmosphere created by the brand’s clothing store furniture and experiencing the brand's charm. Statistics show that the foot traffic after the new store opening has increased by 30% compared to before, with sales achieving a significant 25% increase, while the brand's exposure and trending topics on social media have also seen substantial growth.