Century-old Brand Watch Kiosk Customization Project

Project (Completion): September 16, 2024

Project Start: June 5, 2024

Size (M²): 200 M²

To ensure the customization of the watch kiosk in this project aligns with the brand's consistent high-end, luxury image, we organized several face-to-face meetings. During each meeting, the brand manager shared the emotions they wished to convey through the display cabinet, including luxury, elegance, and uniqueness. They particularly emphasized the use of high-quality materials and exquisite detailing. The brand manager engaged in lively discussions on various design proposals and provided valuable insights. Leveraging 21 years of industry experience, LUXE Showcases presented different watch kiosk design sketches and material samples, including various combinations of wood, metal, and glass. Through efficient communication and precise execution, the collaboration between LUXE Showcases and the brand proceeded smoothly, ultimately successfully showcasing the brand's luxury and sophistication. This experience was not only a successful project implementation but also a promising start to establishing a profound cooperation relationship. This collaboration reaffirmed our belief that understanding the brand image and engaging in customized design are key to achieving customer satisfaction.

Design Concept

The watch display showcase is designed around the concept of "a time hall interwoven with heritage and innovation." Drawing inspiration from the brand's long history of watchmaking and classic timepieces, the overall design incorporates modern minimalist elements. The abundant use of circular and arched shapes echoes the contours of watch dials, creating a smooth and gentle visual experience. Combining open and semi-open spaces ensures that customers can browse freely while also creating intimate tasting areas. The warm tones of natural wood paired with the cool black and metallic sheen create a luxurious and cozy atmosphere, akin to stepping into a world of time by Blancpain, allowing customers to immerse themselves in the charm of the brand's heritage and innovation. The frame of the watch store display case uses top-tier materials, with the display platform and cabinet parts crafted from rare and natural woods, exhibiting beautiful textures and a warm texture, complemented by black high-gloss lacquered panels for a stable and grandiose appearance. The glass section utilizes ultra-clear low-iron tempered glass with a light transmittance of over 99%, free from optical distortion, clearly presenting watch details, while also possessing strong impact resistance.

Store Achievement Feedback

During the installation, the general manager of LUXE Showcases also visited the site. Feedback on the opening day of the new store indicated that the display cabinets attracted the attention of many customers, with the watches shining brightly within the showcases. The brand manager expressed gratitude to our team, praising the collaboration for not only enhancing the brand image but also reflecting the mutual understanding and trust between both parties.