Japanese Renowned Brand Cosmetics Store Customization Project
Project (Completion): April 1, 2024
Project Start: January 28, 2024
Size (M²): 140 M²
The brand in this project, known as a "professional master" in the beauty industry, embodies a brand DNA of "minimalism, precision, and artistry," deeply engaging in the fields of makeup and skincare. In response to the trend of upgraded consumer experiences, they aim to convey their pursuit of integrating "professional makeup + artistic experience," allowing consumers to feel the charm and warmth of beauty while shopping.
LUXE Showcases specializes in high-end display cabinet customization. With 21 years of deep insights into the beauty industry, innovative design capabilities, and exquisite craftsmanship, they have become an important partner for brands in reshaping retail experiences. Based on the shared understanding of "precisely presenting product value and creating an artistic beauty atmosphere," the two parties have initiated a collaboration on customized display cabinets to create a unique spatial language.
This cosmetics showroom, designed by cosmetics showcase manufacturers for an internationally renowned beauty brand, needs to align precisely with the brand's minimalist, fashionable, and professional positioning. LUXE Showcases uses an open and transparent layout to orderly display beauty products, creating a retail scene that integrates product display, trial experiences, and brand communication, from the attraction at the entrance to an immersive experience inside.
Design Concept
The custom cosmetic retail displays predominantly feature the brand's signature foundation color "nude pink," creating an atmosphere reminiscent of a foundation world upon entering the booth. LUXE Showcases selects a low-saturation nude pink for the display cabinet design, complemented by a black metal frame and transparent acrylic. This not only reflects “the understated restraint of Japanese aesthetics” but also enhances modern fashion through the ruggedness of black steel and the transparency of acrylic. The cosmetics display case manufacturers customize unique color schemes to highlight the vibrancy of the makeup products while creating a "professional and clean" ambiance that aligns with the brand's makeup master positioning, reinforcing the perception of "professional trendy beauty" and naturally integrating the brand style into the space.
The cosmetics showcase manufacturers design the display cabinets and shelves using numerous straight lines and geometric shapes, featuring square display cases, rectangular lightboxes, and grid display racks. With minimal decoration and spacious open shelving, the design allows for transparency and comfort, showcasing product richness while providing a pleasant shopping environment, avoiding visual and physical crowding, and achieving a smooth connection between "product display - experience - purchase."
The custom cosmetic retail displays feature chamfered and polished corners to avoid sharp edges. Wooden components are hand-sanded and painted, presenting a delicate touch that matches the exquisite packaging of the brand's products.
The cosmetics display cases for retail stores are equipped with a "layered gradient lighting system." The main lighting creates the spatial atmosphere, while spotlights within the showcase focus precisely on the products, highlighting their design, color, and texture. An integrated smart sensing system enhances the lighting as consumers approach the display, simultaneously activating product information screens, deeply merging technology with the beauty experience.
LUXE Showcases provides customized logistics solutions tailored to the characteristics of the cosmetics display cases for retail stores, which are "large, fragile, and require precise installation." We collaborate with international logistics giants to develop exclusive logistics solutions:
Modular Packaging: The cosmetics display case manufacturers disassemble large cabinets into standardized modules, using impact-resistant and moisture-proof packaging materials to ensure "zero damage" during long-distance transport.
Full-Process Visualization: Through a logistics tracking system, the brand can view the transportation status of the display cabinets in real-time, maintaining transparency and control.
Doorstep Delivery Service: Shipping directly from our production base in China to global stores/exhibition sites, eliminating the need for the brand to coordinate additional logistics steps.
Store Achievement Feedback
The brand has reported that after the cabinets were installed, customer experience in-store significantly improved, with increases in trial rates and inquiries. The precise presentation of the brand style through the cabinets has enhanced Shiseido's image of "minimalist, fashionable, professional beauty," aligning better with the target audience!
The founder of LUXE Showcases mentioned, “It is our honor to customize display cabinets for benchmark brands in the beauty industry. This collaboration validates our philosophy of 'communicating brand through design and safeguarding experience through craftsmanship.' We will continue to work with beauty brands to explore more possibilities in retail space.”
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