The competitiveness of offline beauty stores often lies in the fine details of their display counters. Recently, we successfully completed the custom counter production and on-site installation for a beauty and perfume store in Shenzhen. From solution design and factory production to on-site implementation, we provided full one-stop control throughout the entire process, ultimately delivering this high-quality SK-II zone beauty and perfume display cabinet. Today, let's walk through the key highlights of this project.
1. Precise Brand Tone Matching, Maximized Visual Identity
This counter adopts SK‑II's signature classic color combination of burgundy and bright white. The top features a surrounding light channel with evenly embedded spotlights, which not only meets the key lighting needs for products but also outlines the counter's elegant and clean silhouette. The front of the counter incorporates the brand's illuminated logo, and the wall is paired with the brand's official lightbox display, perfectly aligning with the light‑luxury positioning of high‑end beauty lines. Upon entering the store, it creates a strong brand visual memory point.
2. Layered Display Design, Balancing Visual Impact and Practicality
The display cabinet features a multi‑tiered layout:
The front low cabinets have product slots with illuminated borders, used to neatly arrange gift‑set skincare products – clearly partitioned and easy to access.
The back wall features a well‑organized grid recessed display area, which can flexibly hold perfume samples, full‑size fragrances, and skincare trial sizes, creating a neat and layered presentation.
A white reception bar area is reserved at the rear of the counter, serving both sales guidance and customer trial/consultation functions, adapting to the full‑scene operational needs of a beauty and perfume store.
3. Solid Materials and Workmanship, Suitable for Long‑Term Mall Operations
The cabinet body uses durable, eco‑friendly boards with a fine baked paint finish that is stain‑resistant and easy to clean – ideal for high‑traffic mall environments. The bottom of the cabinet is optimized to match the mall's glossy marble flooring. The lighting features anti‑glare treatment, preventing customer visual fatigue even during long hours of operation. Hidden storage cabinets are designed on the sides, allowing the store to keep inventory and supplies. The front area also includes planned spaces for small, loose items. These details fully address the daily operational pain points of the store.
4. Local On‑Site Implementation, One‑Stop Hassle‑Free Service
Starting from the early stage of communicating with the Shenzhen store regarding site dimensions and business needs, we provided free layout planning and 3D renderings. After the factory completed custom production, we arranged a professional team for on‑site installation and commissioning. The project was successfully delivered in one go, perfectly adapting to the mall's ceiling height, pipelines, fire safety, and other on‑site conditions – saving the client from the hassle of coordinating with multiple parties.
What We Can Do for You
With years of expertise in custom beauty and perfume counters, we provide full-service customization for beauty multi-brand stores, single-brand counters, mall side halls, and perfume zones across the country:
✅ Free on-site measurement & personalized solution design
✅ In-house factory production – full quality control over materials, lighting, and hardware
✅ Wide product range: high-end skincare counters, multi-compartment perfume display cases, makeup trial tables, and back-of-house storage cabinets – all customizable
✅ Nationwide on-site installation & long-term after-sales support
The Shenzhen project has been successfully completed. Seeing the elegant counter light up the store space truly gives us a sense of achievement. If you are planning to upgrade a beauty/perfume store, open a new location, or set up a mall counter, and want a display solution that delivers high quality and perfectly matches your brand identity – feel free to contact us anytime to discuss your needs.